Jay Carlson

Jay Carlson has been teaching marketing in Schenectady since 2003. He enjoys both teaching marketing and research in marketing. Of his peer-reviewed publications, and according to ABDC, he has two premier and eight majors. According to Google Scholar, his published peer-reviewed research has been cited over 1000 times. He has been an active reviewer of peer-reviewed journal submissions, and currently serves on the Editorial Review Board of Journal of Consumer Marketing. See CV for more details.

Education Background

Ph.D. - 2001 University of South Carolina
M.B.A - 1997 Minnesota State University at Moorhead
B.S. - 1992 Ferris State University

Courses Taught

• MK610 - Marketing Management
• MK626 - Marketing Research Techniques
• MK629 - Consumer Behavior
• HC626 - Health Systems Marketing

Teaching Interests

• Consumer behavior
• Research in marketing
• Marketing management
• Retailing
• Health systems marketing

Service

Clarkson University's CAP committee, Clarkson University's Tenure Committee, Reh School of Business Governance Committee (Chair), Marketing faculty search committee (Chair), Academic advisor to Healthcare Management MBA students, and Faculty mentor. See CV for full listing of service to Clarkson University and service to the marketing profession.

Research Interests

Consumer behavior in response to marketer-supplied price, sales promotion, and packaging information.

Awards

• Co-Author of Honorable Mention for Davidson Award (Best Paper Published) in Journal of Retailing for 2007
• Doctoral Consortium Representative, University of South Carolina, American Marketing Association, 2000
• Doctoral Consortium Representative, University of South Carolina, Society for Marketing Advances, 1999
• Co-Author of Best Paper, Advertising, Promotion, and Integrated Marketing Communications Track, AMA Summer Educators’ Conference, 1999

Publications

I have published articles in Journal of Advertising, Journal of Business Research, Journal of Consumer Marketing, Journal of Consumer Research, Journal of Marketing Theory and Practice, Journal of Product and Brand Management, Journal of Retailing, Marketing Letters, Psychology & Marketing, Health Services Research, Health Marketing Quarterly, and other peer-reviewed outlets.

Recent Selected Publications:

• Carlson, J., “A Pitfall of Using Offer Quantity Limits,” The International Review of Retail, Distribution, and Consumer Research, Vol. 31, Issue 3, pp. 358-374, 2021.
• Carlson, J.P., Compeau, L.D. (2018).  Cue-less consumers in factory outlet stores: reference price effects on consumer evaluations when semantic phrases are missing. Journal of Product & Brand Management, 27, 415-426.
• Carlson, J.P., (2018).  Consumer evaluations of bonus packs offered with price discounts. Journal of Consumer Marketing, 35, 22-31.
• Carlson, J.P., (2017).  A content analysis of bonus pack promotions. Journal of Promotion Management, 23, 930-950
• Carlson, J.P., Weathers, D., & Swain S. (2016). Consumer responses to bonus pack and product enlargement claims. Journal of Marketing Theory and Practice, 24, 59-71.
• Weathers, D., Swain, S., Carlson, J., "Why Consumers Respond Differently to Absolute versus Percentage Descriptions of Quantities," Marketing Letters. Vol. 23, Issue 4, pp. 943-957, 2012.
• Carlson J., Huppertz J., Bowman A., Lambrinos, J., Strosberg M., Kutzer, N., "Volunteering Time Decisions: A Multi-Factor Experimental Study," International Journal of Nonprofit and Voluntary Sector Marketing. Vol. 16, Issue 2, pp. 150-165, 2011.
• Huppertz J., Carlson J., "Consumers' use of HCAHPS Ratings and Word-of-Mouth in Hospital Choice," Health Sciences Research, Vol. 45, 6 (Part I), pp. 1602-1613, 2010.
• Carlson, J.P., Vincent, L., Hardesty, D., & Bearden, W. (2009). Objective and subjective knowledge relationships: A quantitative analysis of consumer research findings. Journal of Consumer Research, 35, 864-876.
• Carlson, J., Huppertz, J., Neidermeyer, P., “Price and Consumer Cost Responsibility Effects on Quality Perceptions and Price Negotiation Likelihood for Healthcare Services,” Health Marketing Quarterly, Vol. 25, Issue 4, pp. 1-26, 2008.
• Carlson, J., Weathers, D., “Examining Consumer Reactions to Partitioned Prices with a Variable Number of Price Components,” Journal of Business Research, Vol. 61, July, pp. 724-731, 2008.
• Hardesty, D., Bearden, W., Carlson, J., “Persuasion Knowledge and Consumer Reactions to Pricing Tactics,” Journal of Retailing, Vol. 82, Issue 2, pp. 199-210, 2007.
• Carlson, J., Bearden, W., Hardesty, D., “Influences on What Consumers Know and What They Think They Know Regarding Marketer Pricing Tactics,” Psychology & Marketing, Vol. 24, February, pp. 117-142, 2007.
• Rottier, H., Hill, D., Carlson, J., Griffin, M., Bond, E., Autry, C., Bobbitt, M., “Events of 9/11/2001:  Crisis and Consumer Dissatisfaction Response Styles,” Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior, Vol. 16, pp. 222-232, 2003.
• Bearden, W., Carlson, J., Hardesty, D., “Using Invoice Price Information to Frame Advertised Prices,” Journal of Business Research, Vol. 56, May, pp. 355-366, 2003.
• Hardesty, D., Carlson, J., Bearden, W., “Brand Familiarity and Advertising Skepticism Effects on the Evaluation of Invoice Prices,” Journal of Advertising, Vol. 31, Summer, pp. 1-15, 2002.